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Increasing awareness of Vitamin D insufficiency and the associated diseases and conditions. To increase understanding of the preventative nature of maintaining optimum levels of Vitamin D. To encourage Canadians to be proactive regarding their health rather than relying on cure-based medicine. Click here to read more...

The UV Advantage, a new book by Dr. Michael Holick.
Helping one life at a time.

Dr. Holick said, “Today we face what is in fact a ‘medically significant’ epidemic of vitamin D deficient people. Forty to sixty percent of Americans are seasonally or chronically vitamin D deficient. Many who practice dermatology and their supporters in the sunscreen industry have scared the public right out of the sun, the best way to produce the vitamin D the body needs. These ‘naysayers’ have ignored the mountain of peerreviewed science that demonstrates moderate exposure to natural or artificial sunlight has a powerful beneficial impact on health. Simply put the American Academy of Dermatology and the sunscreen industry have their heads buried in the sand,” Holick said.

The UV Foundation is committed to funding educational efforts designed to increase the public awareness of the biologic effects of ultraviolet light.

The key to every successful tanning salon business is happy customers who are
satisfied with their tanning results. Satisfied customers are important to your business for two reasons:

  1. They become loyal customers that you can count on for repeat business.
  2. They tell their friends about your salon, which increases your customer base.
THE IMPORTANCE OF SELLING LOTIONS...
OFFERING PRODUCT VARIETY
OFFER PRICING VARIETY
DON'T FORGET SAMPLE SIZES
PREPARE FOR THE ADD-ON SALE
CONSISTENTLY EVALUATE YOUR PRODUCT ASSORTMENT
MERCHANDISING AND VISUAL IMPACT...
THE P'S-PR AND PROMOTION
WHAT ABOUT DISCOUNTING?

We need more sun, claims controversial dermatologist
By Don Harrison :: The Province Sunday, October 28, 2007

SALON OWNERS DEBATE THE BENEFITS OF SELLING VS. LOANING EYEWEAR.
By Nicole M. Brechka :: Article from Today's Image , March 2001

SCIENTIFIC STUDIES
"Is Chronic Sunlight Exposure Important in Accounting for Increases in Melanoma Incidence?" Richard P. Gallagher, J. Mark Elwood and C. Paul Yang. International Journal of Cancer, 1989.

WHAT ARE SKIN TYPES
"Skin Typing" is a method for determining one's natural ability to produce melanin. Skin types are hereditary and cannot be altered by outside influences.

PRESS RELEASES

Vital tanning; Tanning booths can overcome Canadians' susceptibility to vitamin D deficiency, which is linked to cancer in new studies 05-31-2007
 
Deficient Thinking   05-31-2007
     
Indoor tanners benefit from exposure to vitamin D   05-31-2007
     
Canadian Cancer Society Attack on the Tanning Industry an Embarrassment   05-31-2007
     
Indoor Tanning May Decrease Cancer Risk, New Study Suggests   05-31-2007
     
CANADIAN INDOOR TANNING INDUSTRY   05-31-2007